NRG Community Solar

Branding

NRG Community Solar

Branding
NRG Community Solar brings the power of the sun to communities through a shared network of solar panel farms. The NRG Community Solar team approached Unmethod with the task to define a consistent brand, voice and vision that would resonate with existing members and new prospects alike.
Disciplines
BRAND DEVELOPMENT
CONTENT STRATEGY
COPYWRITING
DESIGN
USER RESEARCH + STRATEGY
Key Developments
Focus Groups
Conducted user research in Massachusetts, Minnesota, New York and Oregon
4 Weeks
Conducted research, created brand personas, developed tone of voice